hi friends, i came across this problem again after a couple of month. last time, i solved the problem using another domain. but just a moment ago, i noticed all my advertised keywords QS dropped to 1 from 10 for a poor landing page within no more than 10 minutes. i really can't figure out how could this happen. here are some doubts. 1. i don't use the direct domain to advertise google. i mean when visitors click on my ad, they will be brought to a temporary url before their next click on my website. does this really violate google's principles? 2. i have another website advertised too, using the same template only differing in the url. no problem with that account till now for over 3 month. both of them are advertised for the same webpage. so if i can say there is actually no problem with my LP? 3. i was heard recently on the internet, google punished part adwords account for no reasons( maybe a mistake made by the system), and the result same like mine. i wander... please do any body give me really working or testing suggestion on what to do next. thanks in advance.
The QS you get in the first instance it's an automated one and will change after someone (a human) actually takes a look at your page. It seems they don't like your landing page.
Poor landing page quality simply means you are violating one or more of the policies. Are you promoting illegal or questionable products such as tobacco, firearms? Maybe a get rich quick scheme? Most likely, you have a bridge page. Although this temporary URL you speak of may be your problem. Would have to see it to know what you mean. Your second point is also raising a warning flag. You cannot have two accounts to advertise what is essentially the same site from your explanation. You may have been banned. You should get a message telling you this.
Most Probably, you just have a regular one-page landing page with no other links, and no content. Unfortunately google doesn't like this.
hi, thanks first of all, Lucid. i can always see you suggestions following my questions. as regard to the part quoted, i have some questions also. to be honest, my website is about replica. i understand this might trigger adwords account suspension. however, one thing i still can't figure out, how google makes it catching my replica advertisement so fast. only within minutes sometimes. just after i click the "save" button to end the edition of my new ads, my QS drops till 1/10, got a hint "poor landing page quality". this is less rationale as there isn't enough time for google guys to come check my website. or maybe this isn't the real reason cause the sudden dropping. can you explain to me?
You really think a human at Google checks your site seconds later? Doesn't happen that way. The software has loads of smarts built into it. After all, hundreds of engineers have been improving it for the last ten years. There's probably no other software in the world which has been added to and improved so much. Sure, sites are likely visited by a human at Google somewhere along the way but, unless the Adwords system flags it, it probably is weeks or months later. I do know your landing pages are visited by the Adwords bot every ten days or so, just to make sure it's the same and re-evaluate your QS should you have made changes. Any time I see someone say their QS is 1, I suspect a poor landing page quality. You confirmed that. From my experience, the most common reason is having a bridge page. What is replica by the way?
wow, what a speedy answer this time. i really don't think my problem caused by the bridge page i have built. i previously advertised another url directly, using no bridge page (what i mean is whatever link my visitors will click on the advertised web page, they will move around the same website without being redirected to another.) but same questions happened that time. low quality score, poor landing page quality. what keeps the same is that both of them are about replicas also i a afraid not all the time dones google adsbot successfully pick up advertisement violating adwords policy, for nearly half of the time.
Both the bridge page, as you call it, and the content of the replica site can cause this. Google doesn't like bridge pages that's for sure, and they will give you a low QS if you use them.
We had this same problem. We used a bridge page and our QS was at next to nothing. We then started to direct people straight away to our main website and QS iimproved within a week. I suggest that you try this. Bridge pages don't help you much anyway.
I have noticed a change in the adwords system, its about 1 week ago( I don't remember the exact date, but it was in the last week). In the past if we made any mistakes, they would suspend our account without informing us. But now they have started to send a final warning email(something like LPQ:Final warning). I think you might have got it. Now the keyword status bubble is showing more accurate details, thye have changed the status messages too. Your domain got banned thats why it is showing 1/10. If you create the same campaign or use that url in a new adwords account it will become 1/10 within seconds as happened to you. But you can use a new domain with the same site structure. It will run for sometime, may be 4 or 6 hours, afterthat it will become 1/10. That means they have improved their software, it is visiting every sites we are advertising. You know, in the past if we got banned we could use a new domain with same site structure in a new account for a long time. Using software to catch the violating sites corectly was virtually impossible, but GOOGLE made it. I think google is testing their new system because sometimes it is not catching the violating sites. May be that software is catching good sites too by mistake. That may be the reason for sending a final warning email. Anyway google is getting smarter everyday.....now its become really tough to cheat google
> i really don't think my problem caused by the bridge page i have built. This is the sort of comment that drives me nuts. First, you admit it's a bridge page. However, despite me telling you that's the problem, you refuse to believe it. Maybe you don't know what a bridge page is. It's very simple. Do you have links on your page that goes to an affiliate's sales page for the product you are promoting? If the answer is yes, you have a bridge page and Google doesn't want you to do it this way. Unless you got an email from Google telling you that you got banned, you still have time to fix the problem. Otherwise, you're SOL. The solution is not to recreate your bridge page on another domain. That's plain stupid. It's like buying a new car when the oil light comes on. Google is just going to come back and say "bridge page" again. As for the other page you mentioned, you say it's not a bridge page, yet still get a poor landing page quality score. Obviously, you are doing something else wrong. Read the Adwords policies. It's not just bridge pages that will cause this.
Google's #1 concern is user experience. Very importantly they want each ad a user sees to reflect different offering. If you use a bridge page, there's a good chance it is promoting a duplicate offering that a user will find via one of the other ads they see. Therefore, Google doesn't like bridge pages and it says so in their guidelines - which most newbies asking these types of questions seem to have not read.