QS (adwords quality score)

Discussion in 'Google AdWords' started by gakler, Feb 2, 2009.

0
  1. #1
    Hi,

    I am new in google adwords so my knowledge about adwords is very very poor.
    What is QS? And is it important for ad position?

    Thanks
     
    gakler, Feb 2, 2009 IP
  2. NonGeek

    NonGeek Peon

    Messages:
    4
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #2
    Hi,

    QS is quality score and is very important. It's all about relevancy. If your site is all about growing a lawn and you have discovered that the best keyword for you is 'perfect lawn' then ideally your site would be called perfectlawn.com, your ads title would be 'perfect lawn', your page title would be perfectlawn.com/perfectlawn.html (often overlooked) and 'perfect lawn' would appear in the headline at the top of the relevant landing page. Google would then, I guarantee, give your keyword a very high quality score.

    Hope this helps
     
    NonGeek, Feb 2, 2009 IP
  3. pipes

    pipes Prominent Member

    Messages:
    12,766
    Likes Received:
    958
    Best Answers:
    0
    Trophy Points:
    360
    #3
    As NonGeeK suggests, and it can then contribute to a lower CPC (cost per click) like google rewards the relevancy, basically your efforts to provide exactly what the searcher/visitor expects when they reach your landing page.
     
    pipes, Feb 2, 2009 IP
  4. cjarr

    cjarr Peon

    Messages:
    32
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #4
    I would add to this that for a newbie, you will not see QS by default in your ad campaign - you will need to go to Customise Columns when at the adgroup level and show Quality Score.
     
    cjarr, Feb 2, 2009 IP