Two questions: 1. What's your biggest challenge in putting together an e-book to sell on cb? Content? Length? Style? Clear explanations? Accuracy? Anything else? 2. How do you overcome these obstacles? Buy in what you need? Partnership? Have a half-pie product that could be a best-seller if only it was done well?
I am very interested in hearing answers to these questions from experienced ClickBank publishers as well.
We spend over 600 hours developing our products but I've heard of some taking just a few days. Nonetheless, you have to be dedicated to your product to reach success.
1. What's your biggest challenge in putting together an e-book to sell on cb? Content? Must be helpful, solve a problem (save time or money amongnst other things) Length? Not really a big concern as long as your are solving a problem AND it's helpful Style? It is said Long style pages convert better, but the only what to know for sure is to spliet test Clear explanations? You definately want to be clear about the message you're trying to convey to your audience/target market Accuracy? As stated above you have to be certain of who your target market is (as far as your market accuracy is concerned). As far as your prodcut is concerned... Why wouldn't you want to promote a product that is not accurate? DO your research and make sure that it is! Anything else? Yes, Do you know basic html? CSS? how to put a picth page and landing page together? Plus you must split test everything... Not just images, Calls to action and web copy (which is another big factor) but price point as well as other things I'm sure that I'm missing... 2. How do you overcome these obstacles? Buy in what you need? Don't understand your question... Partnership? JV's and partnerships definately help, but if affiliates start to see your gravity pic up or even better if you are selling good enough on your own... is it really nessacary to have a partnership? Have a half-pie product that could be a best-seller if only it was done well? What exactly is half-pie?
try and give away your ebook and see what kind of response you get, ask others to give there opinion.
Thanks a lot T.J. What I meant by "buy in" is outsource, get someone to do it for you and pay that person. "Half-pie" means here a not very good product that lacks in presentation or anything else that could be easily fixed by someone who has the skill.
Maybe this is not the answer that you are expecting but this is the key to most (Or at least everyone that I know that is successful) successful publishers: The product is of secondary importance (Now, before everyone jumps on me) - By this I mean that if you want to make money you need to focus on your marketing skills. "Your job is to market products" and not to "create products" Lets take this example: Scenario 1: You have a great product that is considered the best the world have ever seen, but your marketing skills are bad (salescopy, design, etc) Scenario 2: You are very good at marketing but have a crappy product in hand. Which of the above scenarios is more likely that will make you money? SCENARIO 2 without any doubt. Yes, the ideal scenario is to have a really good product that gives value to customer and so on. However, realistically if you want to make money you need to focus on your marketing skills first. (If your marketing is bad, noone will know that your product is so great after all - noone will buy) Obviously if you can make a great product and still have time to learn some great marketing skills - thats would be even better. Good Luck!
I simply worry about writing the best content possible for the EBook. ...I begin by outsourcing everything else (EBook covers, landing pages, etc.). I'm terribly inept at that stuff, so it works out. While I wait for those items to be finished and set to me, I take care of the writing. Pretty good system -- plus, the "eye candy" part of it looks 100x better than anything I could ever do.
just attended a mark ling webinar with guests adam short and his jv partner, they talked about product creation, they strongly suggest to outsource research and article writing so you could focus on marketing.
This sounds like the best plan I have heard n a long time. A ebook requires several very diffrent special skills and you eliminate the other issues. Where do you find the outsourcing staff to do the rest. Is there a good source where these skilled people advertise?