I am pretty pissed off at Google and Adwords. Why? Well if you do a search for "frontline plus" in Google, you get a ton of sponsored links with those exact words, "Frontline Plus" in the title or somewhere in the ad. http://www.google.com/search?hl=en&lr=&rls=GGGL,GGGL:2005-09,GGGL:en&q=frontline+plus&btnG=Search Well, I recently started an adwords campaign and was denied the use of those words due to trademark issues.... If you take a look, 8 of the 10 ads on the page contain "Frontline" in the Ads. How much BS is that and should I send an email to adwords staff?
In such instances, they advertiser has usually recieved permission to run those ads from who ever holds the trademarks. I've run into the same thing and have had to make a request (with mixed results).
Did you apply for an exception during the ad creation process? Sometimes it's all about how you want to use that word. For example, if you create an ad with the word "apple" you'll get that TM notice. Obviously they will grant exceptions if you're selling apple, the fruit.
This is newly instated too, since I ran the same ads just 6 months ago. A lot of the companies are US companies like myself. I will apply for an exception, it's just strange.
Google only reacts to TM issues when the TM owner complains. In your case I guess that happened sometime in the last 6 months.
well Merial is the distributor of Frontline Plus. If they complained, don't you think none of these ads would be up?
Nah, Google's not all that hot with keeping TM violation out of AdWords. Seems to me that after a TM owner says something it can take a year + before use of their TM is purged from the system. NO stats to back that up, just based on a few observations over the past year.
I will post an exception and see what happends. If I get denied and they don't provide a explanation, I will send them a nice little note
haha... http://www.google.com/search?sourceid=navclient-ff&ie=UTF-8&rls=GGGL,GGGL:2005-09,GGGL:en&q=google Makes you wonder what they put their priorities on?
Yep, and also goes to show they can't even filter people from bidding on their name 100% of the time. I would be shocked if the 2 - 3 ads that you see when you do a search for the word "Google" are actually approved ads.
It is possible that most of the advertisers use dynamic titles with {KeyWord: Default Title}. In this case any of the search phrases should go into the title of an ad if they are short enough.
We had a problem like that for 'plastic caps'. It turns out that "caps" is a TM for something and we had to apply for an exception for an existing ad that we wanted to update with a new url. Kind of a PITA.