Purchasing & Selling a Website or Domain

Discussion in 'General Marketing' started by ThePassiveIncomeBlog, Dec 22, 2009.

  1. #1
    Hey Guys and Gals,

    So my question today is this:

    How exactly, as a potential buyer of a website or domain do you evaluate the website in question?

    Is it:

    1. Solely on money it has already brought in through adsense/affiliate sales?
    2. The traffic that it sees on a daily/weekly/monthly basis?
    3. The number of page views?
    4. Growth of the market?


    I’m getting ready to sell, what I believe is an unbelievable website, but I’m unsure on how I want to price it. I’m most likely going to sell it through an auction on flippa – but that said, I’ll likely have a decent reserve price in mind.

    I understand that there are services out there that will perform a site evaluation ‘for you’, but I want to know the criteria on which these evaluations are performed.

    Thanks in advance for your feedback/advice – look forward to it!
    Shane
     
    ThePassiveIncomeBlog, Dec 22, 2009 IP