I mean, based on this month performance eCPM is 1/10th of AdSense's (I was alternating them). So, question is: do you guys feel like you have to keep them up even loosing quite a bit of money vs. AdSense? I did hear rationale that you've got to keep them up hoping that YPN is as good an ad company as AdSense and will eventually catch up, and by that time the targeting of the ads will be better if you kept them long enough. Do you subscribe to this point of view? I'm just tired of loosing money with YPN vs. AdSense, but maybe I just don't see forest for the trees?
I have 6 different domains or websites, I now have 5 of them running only AdSense ads. A few months back I wouldn't of thought this would be the way, but for me YPN is just getting worse and worse. Targeting of ads is so bad that I don't get hardly any clicks with YPN. The clicks I do get with YPN are higher or better than AdSenses clicks, but Adsense ads are so highly relevant that I get tons more clicks with AdSense ads, and I end up making more money with AdSense than I do with YPN. If the horrible YPN ad relevancy continues the rest of the month, starting July 1 I am going to be displaying 100% Adsense ads.
I'm with you on that. In fact, relevancy was bad since the inception of the program. I think it's been a year or so since I put YPN ads up and I was hoping they'll get better but the better time never came. I now believe that the lack of relevancy is not caused by Yahoo needing time to learn what my site is about but simply by their lack of ad inventory and so it makes no sense to keep the ads. I would wait till they get more advertizers and then put them back. I am concerned about YPN shutting my account down for lack of activity but it's outside the scope of this thread, so I'll start another one.
The problem is the targetting of the ads have been not that good since is started this program which was over a year ago now. So what you have to say to your self, "is it really worth waiting" as it could be another year or two before they sort it out.
It's absolutely bottoming out for me. I went from making a couple hundred bucks a day to 20 or 30 to... well it's hardly worth talking about. This past week click throughs are well below 1%. Many of you may have heard that Filo is taking the reigns again. But the former President/CEO or whatever - who cares what this guys name is he is just some extremely overpaid fat cat. Pulled in $71 million last year while profits keep going backwards. I keep receiving these survey requests in my email. But whats the point. You would think that some genius at yahoo would figure out with out Webmasters on their side they don't stand a chance. But nobody there seems to "get it". Meanwhile Google just keeps raking in the cash.
Like I said before on this forum, use the Ad Targeting feature if you haven't already. You'll get relevant ads within minutes. I find the exact opposite experience as you do though. My eCPM on Adsense is deplorable. I get nothing but ringtone ads and MFA sites. But with YPN I get decent relevancy using the Ad Targeting feature and a very good eCPM as well as RPC.
i have used ad targeting from the beginning, with little to show for it. the problem it can't fix is a lack of advertisers in any given sector, which is the root problem with ypn these days. when there are no advertisers, you get crap ads that are not contextual... it's not an issue of ad relevancy.
YPN will get you with ad targeting sooner or later. I get 50,000 uniques a day , been with YPN for two years. They make me $xxxx per day. I stayed away from irrelevant targeting like finance and insurance categories and instead did career and jobs as my demographic is 18-35. eCPm was about .60, not too bad. But would be $1.00+ with finance targetting... Last week YPN emailed and they were not happy with results of targetting so they turned it off. Many people abuse targeting, and many people do not. I did not, but Yahoo did not care...so now I take my $XX,XXX per month and use my own ad server...it is better solution than YPN in the long run. YPN is run largely by idiots who server the advertisers not the publishers, even when publisher is targeting relevant ads, if advertiser is not happy with results, they tell Yahoo and Yahoo blames it on the publisher. Stupid!
Well, that's the whole problem with YPN - the targeting is way too broad. Or lacks categories that would be needed for my site(s). In fact, I've tried the targeting with a couple of sites of mine, none seem to hit just the right spot. I would say you just got lucky if you had just the right targeting category. Wow, the eCPM that you give out here is way too low, I would not stay a week with them if I was getting this little. I imagine how much money you've lost given the current total you posted and the fact that you kept it for two years! I would be furious
I've been running YPN! ads since January 2006 and have been disappointed by the results of their PPC program. Right now, I am not running any YPN ads, so it may be just a matter of time before I am kicked out of their program. Relevancy and a low click through rate are two of my biggest beefs with YPN. If you dump YPN, you aren't missing much unfortunately.
I have pulled my ads from 70% of my sites after they turned off ad-targetting a while ago. I have always targeted my niche for years and I never had success targeting other categories. I have pulled 160 websites from YPN and adsense is giving me great returns. This Mary Fajardo lady is messing up this ad company. If this trend of pulling YPN ads by publishers continues, I woudn't be surprised if she gets fired. Oh well ...
Once they took my ad targeting away I lost so much revenue I had no choice but to remove them. I lost ad targeting then they implemented the YPN version of smart pricing all in one week for me.... yeah... 70% revenue drop....