Publisher's serlf-serve platforms

Discussion in 'General Marketing' started by scottmalcom, Sep 6, 2012.

  1. #1
    Hi friends,

    Wanted to share some of my experiance with 2 of the self-serve platforms we've been testing recently.
    We've been using both Smowtion & Adsgadget in the past 4 weeks, on one of our websites and we got suprising ecmp's.
    Some of the things that we think needs improvements are:
    1. Adsgadget allows you to register and implement a tag and start monotize immediatly, while in Smowtion it takes several hours until your site is approved.
    2. Smowtion has a better UI with charts that Adsgadget lack, but since I'm a numbers guy, it didn't bother me much.
    3. Reports latency is much shorter in Adsgadget. The seem to update the data hourly, while Smowtion do it 2-3 a day.
    4. Both platforms don't have geo related data, which may be interesting.
    5. Support - Didn't realy need it on any of the platforms, but Since I started using both, I got several emails from my account manager in Adsgadget (introduction, optimization, etc.), and none from Smowtion, which may lead to my conclusion that their support team may be better.

    Overall, I'm still using both, but most of my traffic now is running on Adsgadget which seems to be the best one yet for me.

    Would love to read comments about other platforms, or your experiance with these platforms!

    Good luck all,
    Scott M.
     
    Last edited: Sep 6, 2012
    scottmalcom, Sep 6, 2012 IP
  2. Lewey Lu

    Lewey Lu Guest

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    #2
    How the traffic converting from the advertisers? Any good?
     
    Lewey Lu, Sep 6, 2012 IP
  3. scottmalcom

    scottmalcom Peon

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    #3
    From some countries ecpms are amazing, and for others they are ok.
    I guess it realy depends on the type of website, the audiance, their location, campaigns, etc.
    I use pop-ups & sliding ads on one platform, and regular ads on the other, so can't realy compare ecpms.
    I guess you should give it a try for a couple of days and see if their campaigns suites you.
    On Adsgadget, I know thye do some optimization on the campaigns that runs on your website, so ecpms improved after few days of optimization.

    Which platforms are you using now? Mind sharing?
     
    scottmalcom, Sep 7, 2012 IP