publisher ad considerations

Discussion in 'Pay Per Click Advertising' started by Regrouping-webmaster, Jul 16, 2007.

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  1. #1
    As a publisher, what considerations should I meet when I put advertising on a web page? (For example Google adsence or yahoo publisher network.)

    Joe Jensen
     
    Regrouping-webmaster, Jul 16, 2007 IP
  2. Huligan

    Huligan Peon

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    #2
    I'm sure that it's different for everyone, but I'll give you the quick run down on what considerations I made.

    - I didn't want an ugly website, so I selected the ad formats I wanted to display and designed my website template around them.
    - I determined the most successful ad formats and tried to incorporate those formats.
    - I chose the publisher network based on ease of use, reporting available, payment schedule and size of their advertiser network.
    - Think about your website's content. If making money is your #1 priority then you want to emphasize keywords in your content that pay a higher CPC. It will translate into more money for you when your visitors click.

    Here's the website I added Google AdSense to if you want to see how it came together.

    Pay Per Click Reference

    Good luck.
     
    Huligan, Jul 16, 2007 IP