I'm thinking about doing my first press release for my company's newest site, and from looking around here, it sounds like PRWeb is one of the best ways to get it distributed. It also seems that PRWeb used to be donation-based, but now it looks like it has four release pricing options. ($80 for "Standard Visibility", $120 for "Social Media Visibility", $200 for "SEO Visibility", and $360 for "Media Visibility"). Does anyone know what the real difference between the 4 plans are? Is it just the additional features they let you include with the release, or are there differences in who they push the release to, etc?
Ah, never mind - seems that "Standard Visibility" gives 5 industry news feeds and 2 regional, social media gives 5 and 3 and some other benefits I'm not sure about as well as a "Targeted Media Digest", SEO gives 10 and 5, and "Media Visibility" for $360 gives mostly the same, but includes an additional "Targeted Media Digest" and adds "Associated Press Distribution". I thought I read somewhere that AP distribution was generally free? Any idea what makes their AP service worth the extra 160? Anyone have any real experience with these different levels?
Since it's important (it's the launch of a project I've spent over 9 months building), I ended up going with the "Media Visibility" level. The release will be out next wednesday, 8/12, and I'll post back to let everyone know how it went. It's impossible to compare this the other levels, but it'll be interesting to see if it gets any AP pickups... I'm also planning on using PRnewswire.com, since I read on a few threads here that it is much less spammy and holds much more weight with real journalists. Anyone know if this is actually the case?
No that is not the case. They do the bare minimum in PR. You will get very little traffic. I'm afaid it is a waste of money. Try it to see for yourself. Good PR costs thousands of dollars, not what they are charging.