Hey everyone! We are beginning a small PR campaign at my company. We are a tech company and want the releases optimized on the net and spread to the appropriate news aggregators. Does anyone have any experience with these 2 pr outlets? I would assume PRWeb is more internet focused. Does this make them better for SEO tactics than PRNewswire? Any advice is welcome.
Personally it doesnt matter which news service you use. As long as you have a paid press release that is wrote by someone with experience then you can do well. PR WEB is good and well known. Major companies value it.
I prefer PRnewswire personally, and I'm actually soon going to be distributing almost exclusively through them through my PR firm... aside from manual distributions obviously. I view them as the more professional service, b/c of the monitoring options, distribution directly to trade publications in your niche, etc. It's a yearly membership for unlimited releases, and you can choose different levels depending on your needs. PRweb might improve when they get rid of the free distribution in a few days, so I'll be curious to watch how the quality of news there changes after that move. But for the time being I'd still recommend PRnewswire, especially if you plan to run regular release campaigns.... if you only plan to send out one in the foreseeable future, then just go with PRweb and upgrade to get the benefits you want. Jenn
Thanks for the replies. Please excuse the rookie question, but in terms of SEO does PRWeb offer anything more than PRNewswire?
PRweb works well for us. Looking forward to seeing what happens when they drop free submissions - I think the quality coming out of there will improve dramatically. Cheers,
I think the quality will improve too. If that means even more outlets actually use it to pull stories, all the better. Time will tell on that one I guess. I know one of the yearly packages with PRnewswire includes them optimizing releases for SEO on all releases for free in addition to tracking pickups for a certain period of time on each one. I believe if you do the per-release upgrades with PRweb, it's the $80 level to get search engine optimization. So again, a big part of it is really in how many releases you plan to submit in the course of a year, and what kinds of add-ons or targeting you want, to determine what would be more cost effective. I'm sure the SEO aspect of the upgrades would be reasonably similar.