we have a hotel agency website, just two days back we started PPC campaign for that website and we getting more clicks from the PPC, not get one booking what is the problem. Whether we need to improve the site more feasibility to visitors or something like that, if an hotel agency website what are the things that you would be prefer first (i.e) rates of rooms and book by places such like that. Kindly provide your feedback.
You can't just keep blindly promoting. It sounds like you need to refine your keywords that you are targeting and also your Ad Copy. You're not attracting the right kind of users/viewers who are actually wanting to convert.
The problem is your landing page, not the way you promoted. You need special offer provided by your advertisers and it should be especially just for your site to help increase conversion ratio. If you just put a bunch of a price with plain offer and hope someone would buy it then it could be a pain. Travel industry is a quite high competitive and most of customers do always compare the price and offer across the globes before decide to buy it. Another advice - Please do check your written ads and the landing page, how relevance among them? If your message is mislead then the money you spent would be wasted down the drain.