How would I go about protecting my business name? I was thinking of trademarking it down here in Aus, but that wouldn't be much of use as the internet is global (duh). Any help?
Generally, there's a difference between a tradename and a trademark. While the link I enclosed below is mainly applicable to the U.S., Australia might have something similar: http://www.idsos.state.id.us/tmarks/tm_faq.htm For example, you have a business named Dturn Inc. and you're selling bowling balls you named Turnbull. Dturn Inc. is your tradename, while Turnbull is your trademark. OTOH, if your business is named Dturnbull and you're selling dturnbull bowling balls, then dturnbull is your tradename and trademark. See the difference? Anyway, you best check with an IP attorney in your area familiar with such. I just gave something to get you started, but a lawyer is really the best person to say.