Are you using direct linking or building your own landing pages when promoting offers by affiliate networks? What are the pros & cons for each one? Here is my initial list: Direct linking Pros: no coding Cons: returning traffic is not counted. PPC campaigns compete with other affiliates over which ad is displayed. Landing page Pros: Returning traffic can generate more conversions. Cons: coding is required. For the landing pages offer, there are 2 versions: Pre sale page Iframe of current offer Which one are you using?