Hi all, I'm sure there are more than 1 factor that goes into deciding whether to use ClickBank to market our products or to just market on our own (using PayPal) besides being able to get "more affiliates" on ClickBank ... Maybe you guys can share a bit more? Cheers!
A person can use a credit card outside the paypal system which is another benefit although the rates are much higher.
I think the affiliates is the main reason to use clickbank. More affiliates should mean more sales and profit
Doing anything on your own is much difficult, rather than when there are hundreds or thousands of people(affiliates) who are helping you Clickbank is a great choice for publishers.
Affiliate often market you PPC, so even if you optimize for a search term you have people forking over money to have your site appear for many search terms, and you don't have to pay for any of it unless they make a sale, so its all free profit.