Ok this is for all those who want to know if they should use adcenter or not. If you have anything to add please do so. Pros: 1) Low competition means that there are less ads being displayed per search which means a higher CTR of your ads. 2) Lower Competition means that your average CPC is much lower than on google and yahoo search networks. 3) MSN sends high quality traffic. This results in a much higher Conversion rate than that on yahoo and google. 4) Support is repsonsive to your every needs. Cons: 1) MSN rejects keywords for absolutely no reason what so ever, but they will tell you that you landing pages are not relevant. 2) You will call customer support about the rejected keywords and they will say you are entirely correct and that they will fix the keyword rejection issue, its fixed and then 2 weeks later they are rejected again. 3) The amount of traffic driven through MSN is very small therefore your efforts my be better spent elsewhere.
I agree with the con about how slow the traffic is some times, and if you raise your budget up extremely high to get some traffic, it will come way to fast and then your in trouble! However, I have heard they are adding a daily budget feature to fix this!
I agree with you all and i would like to add some more cons: 1. Adcenter dead slow in loading the page. 2. Bulk upload or Download is not that much good like Google or Yahoo.Stlll they have to improve alot in these area.
IMO: I also find MSN/Live show some low relevancy ads for searches. I.e. their "broad" match is too broad if you ask me. Google AdWords user interface is the fastest and most convenient with Yahoo being a clear #2... Then follows Zzz Ask and MSN Adcenter
i also agree to those points made... im finding it increasingly frustation that adcentre rejects keywords so often.... does anyone have any good ideas how to combat this...or is it just a losing battle.
In my experience it is a losing battle, i have contacted them three times now in regards to it and every time they change them manually, they get changed back about two weeks later very frustrating buti have given up on them its just not worth it in my opinion because they don't provide enough traffic to justify the time spent on it
Con: For the amount of time it takes to set up a campaign, and make amendments, this is generally not profitable for the amount of traffic that is seen with MSN.
They suck - rejecting keywords and ads randomly. Plus if you have a lot of adsense on your landing page that whole campaign will get rejected if its ever seen by a human editor.