http://www.prweb.com/releases/2005/3/prweb213516.htm Also note people do look at the ads and the top ad is more important then most (including me) think it is. I'm still happy with my 3d/4th spot results though. For your own lay-out 'heat-map' see http://www.poynter.org/content/resource_popup_view.asp?id=26192
Check this out... We learned in motorcycle class that the eye is naturally drawn to triangles. If you manipulate text so that it creates a triangle you create an area that the eye is natually drawn to. I think it works.
I personally skip text like that. Do you have any examples of where that is used? I'd like to see if it actually works.
So this is common knowledge, Is it anything for other than just a congrats and to tell us to keep doing what we are doing?
I skip text like that too, I prefer just reading a paragraph, so long as it's not ungodly long and is formated nicely.
danpadams, when this was presented earlier this week at SES, there was some discussion of how it could be used. Other than achieving high rankings and possibly bidding into the premium positions for PPC, which is clearly reinforced by this, there was some disccusion around this nugget: Although nobody had any definitive answers on what tactics would get the most click throughs. Just something to think about. BTW, Happy Birthday Digital Point Forums!
I guess that also points out that the content that is shown in the description is important, either as Google has it or as the others do, but it is important.
Difinitely. Meta description is still VERY important. It's free advertising designed to pull them in. When Google picks their own selection of text then you had better have good KW rich content so they find the visual cues they're looking for.
The map is a neat concept. I have a question though and considering my lack of sleep i hope it comes out coherent. This makes sense to me considering that i read left to right, top to bottom. would something like this differ in various countries? The best I can tell, the participants were all from CA.
Saw this on another forum, great insignt though isn't it. The logic should be carried though though to our own pages designs.
It was a common assumption, yeah, but now backed up with what appears to be solid research. The most important thing to take from this finding in my opinion is that the part above the fold is VERY VERY important. I see a lot of websites with pages way too long. People with low conversion need to study this research and change their landing pages.
Well the 100+ page white paper is out. It's a pretty penny though. You can see it here. Has anyone purchased this yet? The results from Phase 1 were so good I'm really interested in the rest of it...
I would be interesting to see someone make a image template of that map. You could then overlay it one your own sites and see where various text sits.
Read the FAQ... That's a really nice idea... I wonder how much the heat map moves dependant on colours and layout of the template in question