promotion Pay Per Sale offers, Why I fail ?

Discussion in 'General Marketing' started by abdus, Jan 5, 2014.

  1. #1
    Hi,
    is promoting PPS anything different from PPL
    I've tried a lot inAdwords + Bingads and direct linkingnd some PPS offers ,but I fail and lose $100+ and make only 1 sale $17.5 which have been reversed in the next day :(

    What I missed ?
    I want to focus on Pay Per Sale offers as I think most of lead offers are low quality
    also I want to stick with PPC for the traffic .is this formula(PPS+PPC+Direct Linking) a mostly failing
    please share your advices and experience in this ?
     
    abdus, Jan 5, 2014 IP
  2. Sarah_C

    Sarah_C Active Member

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    #2
    With regards to Bing and Adwords, remember the two main factors in making sales: landing page and highly targeted traffic.

    Landing Page: your landing page is obviously designed to sell, but how do you know until you have tested and refined it until it converts well.

    Targeted traffic: with PPC, it's easy to go broad and buy a load of traffic, but most of it won't buy/convert! That's a fact and that's what you have found out!

    My solution to you is start very small, test, refine, test, refine, etc. You will, in time, learn what works and what doesn't but it takes time.
     
    Sarah_C, Jan 5, 2014 IP
  3. Ethan Alvin

    Ethan Alvin Active Member

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    #3
    I think if you're going for PPS, you might want to consider capturing leads by directing the traffic to a Squeeze Page.

    If you're looking at direct linking, you might want to consider CPA (Cost Per Action).
     
    Ethan Alvin, Jan 12, 2014 IP
  4. Snoopy240

    Snoopy240 Well-Known Member

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    #4
    Personally I would not recommend Adwords to get traffic when you do not have the right knowledge to make it profitable. There are a lot of people that lose a lot of money with PPC and specially with Adwords.

    BingAds is actually better and from the two I would always recommend to go with Bing.

    It is all about keyword research on very specific niches and having great Copy Writing Skills to create very catchy and powerful Text Ads.

    You will need a lot of Split-Testing and a lot of trials and errors when you first start with these types of paid advertisement. PPC can be very profitable not only when you learn how to do it but when you Master it!...

    It is a risk you need to be willing to take and expect fail a lot before getting it right.

    You will also need a HUGE budget to play around and start mastering the technique by doing, taking risks and just learning from mistakes.

    Hope this helps!

    Much success!

    Cheers! :cool:
     
    Snoopy240, Jan 12, 2014 IP