i have worked on adwords for small websites or one two product based website .i quite find difficult to build a working stratgey for my restaurant supply website .its having a lot of product with a lot of page links . so i need some tips to promote this website through adwords .
We can find the exact keywords which people are using for goal conversion, through ppc, can also find the keywords which has more impressions and target the same to get more visitors to the website, also can increase leads by doing seo for the keywords which are having more impressions.
Target long-tail keywords and exclude the words that you don't offer. Allow user to land on most relevant page of a keyword. Optimize landing page with clear headline include keyword or product, call-to-action, images and content.
Landing Pages are VITAL! Work on your landing page to improve quality score and improve bounce rate, otherwise all your other good work goes to waste! Mel
You have used Adwords before so this is no different. You just have a lot more products. Take it one product at a time.
feeds[dot]feedburner[dot]com/basic-usefull-seo-tips. Find tips to promote your site online effectively.
All you need to do is to develop a campaign with the keywords appropriate with your landing pages so you can get more out of adword campaigns.
I think you need a better keyword research and good adword techniques and good landing pages.to market your products online
There are tools that make an adwords campaign out of your csv/xml feed. In other words, you get an adgroup for each product you have with hypertargetted ads and keywords. Use those for the longtail and manage the broad terms manually.
First of all find good keywords then try to promote it on google adwords it will helpful to you and your site.