Promotion of a new education web-service

Discussion in 'General Marketing' started by marfu4ka, May 20, 2010.

  1. #1
    Hello, all!
    Please, give me some advice on promotion. Here is the problem. I'm working on my website which can help to improve vocabulary. People can learn some new foreing words using my service. The site is: http://wordsteps.com
    So, I'm from Russian and in Russia I made some tricks to raise rase it's popularity (I used press-relises and very popular site habr.ru, which has about 80k unique visitors a day and my article about WordSteps was on the main page for a day). But I have really small understanding where to promote my site in the internet. WordSteps is an international service, so I want to invise some foreing people on the site. I tried to publish press-releases on more than 50 sites but have only 200 unique visitors. I tried to register it in StumbleUpon - only 60 views. Some good resources about startups, like Crunch, KillerSturtups don't want to publish any articles. Can you give some interesting advices how to promote, plz?
     
    marfu4ka, May 20, 2010 IP
  2. advertise

    advertise Peon

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    #2
    You need to do some SEO work on your site. The competition in US to place in SERPS is MUCH TOUGHER. Everyone is competing to be in the first page for their particular keywords. In addition to optimizing your site with both On-Page and Off-Page SEO tactics, I advise you to invest in some email marketing. It will cost you a few bucks, but try to get an email marketing campaign that is NICHE oriented and targets people with your particular interests. Write a killer AD copy. I notice that, even though your English is pretty good, you still have a few typos and grammatical mistakes in your post. I advise that you hire a native English writer to write your Ad copy and help Proofread your Website. REMEMBER that QUALITY is crucial in order to make it and for Google to even consider you. To Google and Yahoo, content is KEY. For Bing they rely most on quantity of backlinks, ALTHOUGH they have started to consider QUALITY over QUANTITY!!!
     
    advertise, May 20, 2010 IP
  3. marfu4ka

    marfu4ka Peon

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    #3
    2bigcashtactics:
    1. Tried. Popular forums take a lot of efforts to leave a link on my service. And I wont' found those people who will write about service on well-known sites.
    2. Using twitter. A few days ago made a Facebook profile, thx!
    3. In Russia it possible and the service is rather popular. I can organize events somethere in China or USA :)

    2advertise:
    Thanks! We are using native speakers for article translations and web site localization. We are planning do do SEO work in a few weeks. Thx a lot for reply!
     
    marfu4ka, May 20, 2010 IP
  4. gangsta1

    gangsta1 Peon

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    #4
    Language schools should be a main target here. Thousands of students to target. Maybe find a few translation services online and see if you can get good ad prices with them.
     
    gangsta1, May 21, 2010 IP
  5. marfu4ka

    marfu4ka Peon

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    #5
    Thanks, I\ll try :) Some more ideas :)? Maybe some resources where I can publish an article and get traffic. Have some money to pay.
     
    marfu4ka, May 21, 2010 IP
  6. desede

    desede Peon

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    #6
    Dear marfu4ka,

    if you have some money I would reccommend you to visit freelancer com where you can find lot of specialistas that might help you.

    Good luck
     
    desede, Jun 17, 2010 IP
  7. sweta

    sweta Peon

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    #7
    also try some social media websites like facebook, orkut, bebo then joined group related to ur topic n smartly market ur website. there are also some teacher related social networking website check that to market ur website.
     
    sweta, Jun 18, 2010 IP
  8. CheapSEO

    CheapSEO Guest

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    #8
    Search education sites and offer link exchange with them. you know every education website views by students and your site need that students get interest but it is far from students so exchange links with education, results, courses, model papers, guess papers site that is mostly search student. I run a result site and i exchange some links that site visited more than I exacted. Student will visit your website but you have to send to them.
     
    CheapSEO, Jun 18, 2010 IP