Hey, I'm building a loan/mortgage information site with calculators/articles/current rates/etc... and I was wondering if anyone had advice on how to drive traffic to a site like this. (you don't have to tell me i'm crazy, i know that this is pretty much the most crowded niche I could get myself into). But anyways, I don't need too much targeted traffic to make a decent profit, but, eventhough i'll try, search engines and ppc are pretty much out for all major mortgage/refinance/loan terms. So does anyone have and unique ideas on how to get targeted traffic to this type of site? I do have a budget for the site and am willing to spend some money if necessary. Any advice you can give me will be much appreciated. Thanks
Profecy, The best sources for targeted traffic are still the search engines. You should have included a link to your website in your signature box. FOrum posting is a great way to build your link popularity, which in turn would help increase your page rank... eventually. Also, you might want to advertise your website at www.craigslist.com , under the proper category. Craigslist is a highly visited website with PR7. This means that even if no one would get to see your ad, having your link in a PR7 site would do well for your website's own page rank. Have you tried a press release? Go to www.prweb.com , check out the guidelines, and write a press release for your website. Submit the same, and it may get picked up by offline and online news wires, which would expose your website to several interested parties. Search the forum. There was a post here before about 100 or so PR directories you could submit to. These, of course, are just some of the many ways by which you could promote your website.
you should also consider article writing, maybe produce a book or email course you can giveaway for free.
I was thinking of doing the press release myself but I have a Shopping site and wondering if I should wait until its a little closer to the holidays like christmas.