How might one go about promoting a website that is specific to a certain dog breed? Promoting a "dog website" is one thing, but promoting a website for only a certain breed seems much more difficult... Any ideas?
Actually, it should be much easier, because it's a narrower niche, there will be less general competition
Do you, or anyone, have any suggestion(s) on how to begin building a community like this, which may never get large?
Well you'll first want to generate some content. How to breed, train, feed, trim etc that specific breed. Maybe make a Joomla site. Add a photo gallery. Let fellow dog owners register for your site, maybe add their own content. When you have a decent user base, start a forum