If you are promoting your business using facebook fan pages to drive traffic to your site, it is higly important that you position yourself as unique source of information, because there are hundreds of people doing the same thing with their businesses. 　 When you promote your services, try to highlight why your services are special and unique from the other ones in your same niche, and also why they should hire you. 　 Keep posting regularly, but do not talk about business all the time, talk about yourself, let your customers know you better, let them know that you are a real person who cares about them, and most importantly create good relationships with your customers. That is it for today. I hope this short article helps you a little bit.
Great message Gianni. I think you said it perfectly. Social media is all about relationships and being REAL.