Promoting stress relief kit website

Discussion in 'General Marketing' started by jeremyn, Dec 27, 2005.

  1. #1
    Hey everyone,

    I am currently in the process of launching a website to promote a stress relief kit. I would like to know of anyways that would work well to promote this website ( http://www.park-ridge.il.us/relaxo/index.html )or the product in general. All suggestions are appreciated.

    Thanks
    - Jeremy
     
    jeremyn, Dec 27, 2005 IP
  2. Dakait

    Dakait Banned

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    #2
    • Add more pages
    • Increase back links
    • Post news
    • Submit Article
    • Use Blogs
    • Use Press release
    • E-mail marketing
    • Use Affiliate Marketing
    • Be targeted

    And Read Stuff on DigitalPoint Forums :)

    -
     
    Dakait, Dec 27, 2005 IP
  3. Blogsip

    Blogsip Well-Known Member

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    #3
    Write an article on your product and submit it to Blogsip.
     
    Blogsip, Dec 27, 2005 IP
  4. Dakait

    Dakait Banned

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    #4
    Dakait, Dec 27, 2005 IP
  5. bloggermel

    bloggermel Peon

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    #5
    right on ;) , and it's missing something.....a personal touch. Doesn't look very trustworthy initially.
     
    bloggermel, Dec 28, 2005 IP
  6. Dakait

    Dakait Banned

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    #6
    Yes....one basic question comes in mind---

    What do you think that people are more willing to buy from a person than a company??

    This is because of level of trust developed in case of person because of personal touch (what you have indicated) with of help of person's photographs, videos, seminars delivered etc.


    I hope you got my point.
    -
     
    Dakait, Dec 28, 2005 IP
  7. jeremyn

    jeremyn Peon

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    #7
    What indicates a personal touch to you? It seems like you started to list a few things, but I would really like to know of more.

    Thanks
    - Jeremy
     
    jeremyn, Dec 28, 2005 IP
  8. JEET

    JEET Notable Member

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    #8
    Hi,
    I had alook at the page at
    http://www.park-ridge.il.us/relaxo/index.html
    Please don't mind but that page barely has any information about the product.
    The only thing I found was it has a "symptom index" which will allow me to navigate the book or CD better .
    Before "promoting" , you have to make sure that the page will at least convert a few visitors into buyers .There is no point in investing in "advertising" if you don't get sales . Is there ?

    I have written a sales page for my editor . Have a look at the description about the software on that page . I have also sold a few copies via MSN traffic . see easy html editor

    The point is that with a website you depend completely on the "website's content" to make any sales .If you don't clearly explain your product , you "reduce" your chances of selling .
    If I was selling this , I would start like :

    Are you stressed of the extra work your boss piled up on your head ?
    Do your babies keep you running 24 hours ?
    Are you so tired that you feel like your hands are about to drop ?
    If yes , then proffessor ....( now explain the content )

    Let's discuss your shipping now .
    You can present that in a way which makes it look easy like :

    Yes, the package is shipped right at your door steps ! The only thing you have to do is open it and start your stress free life . Did I mention shipping is Free ? You don't have to pay a single penny and your stress free kit reaches your door steps ready to pop out and make you stress free !

    Instead you have " mentioned " that "shipping is a stress in itself" and you will be shipping it free .

    Instead of thinking of "promoting" , you must first think of having a page that would at least have sufficient information . Only then you can think of people clicking PAYPAL and converting visitors to buyers .

    Once your page is ready , you can then concentrate on SEO and article submission etc. to divert traffic to that page . You can also start a newsletter where you give a free tip each week or month on stress fighting .
    Don't ever forget to track your advertising . This will tell you how many people saw that page and how many bought . Then you can make changes in the page to increase conversion .

    Best wishes for your product .
    Jeet
     
    JEET, Dec 29, 2005 IP
  9. Dakait

    Dakait Banned

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    #9
    Personal touch means --- something like- http://www.highrankings.com/

    and Corporate touch means --- http://www.seocompany.ca/


    :)
     
    Dakait, Dec 29, 2005 IP
  10. sufyaaan

    sufyaaan Banned

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    #10
    sufyaaan, Dec 29, 2005 IP
  11. bloggermel

    bloggermel Peon

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    #11
    another thing I meant by personal touch, in this case is that your selling a stress related product. Read a few articles about why,when and how people buy things (the psychology behind it). That will help you promote your product.
     
    bloggermel, Dec 29, 2005 IP
  12. jeremyn

    jeremyn Peon

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    #12
    www.farishtaey.com - I agree with you completely. I could explain the book for thoroughly, but for the CD I'm not exactly sure how to describe it. Should I try and discuss each track?

    Personal meaning if you were writing to a person, or talking - it would sound personal?

    Thanks for the help so far.
    - Jeremy
     
    jeremyn, Dec 29, 2005 IP
  13. jeremyn

    jeremyn Peon

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    #13
    Slightly revised website: http://www.park-ridge.il.us/relaxo/index2.html

    I don't plan on making this more than one page for the time being. I understand that it would be good to offer articles/content, but would like to make sure this sales page is good before doing anything else.
     
    jeremyn, Dec 30, 2005 IP