What techniques do you think works for targeting computer newbies? Are they significant different from regular marketing or SEO? We know marketing something to the most general people can be the most expensive as opposed to targeting a niche. Would targeting newbie means way higher cost too?
Well, I build web applications. To cite an example, it's start page/RSS feed reader. The app would suit even web-savvy people. But let's say I intend to promote it to computer newbies. That's what I mean by 'target'.