Hello all. i just finished up and launched a new E-Commerce Lingerie Store. The merchandise is high quality and the prices are solid. I'm looking for some relatively cheap ways to promote the site and get buyers eyes on my pages. I'm using google adwords and its sending a fair chunk of people to the site but not a whole lot of sales. any tips from some of you seasoned folks would be greatly appreciated. Thanks
Your product is visually driven. Make certain all of your marketing contains a visual component. Get some lingerie show footage and post to Youtube with your tagline. Get down and dirty with your key words (thong, panty, leather, etc...)
All you need is to vatch peoples attention. And with lingerie it should not be too hard. I suggest you create a 30 second video commercial for your store. Apart from uploading it to video sharing sites, see my signature for how to ensure "attentive views" so it can start driving targeted traffic to you store.
If you are losing money through click ads, just know, if you don't know already, that a lof of those visitors are from hard up guys, especially teenagers looking for pictures to look at, and, um, yeah, to spank their Toms to. To help cut down on those Potsies, you have to word your ad just right. Good luck with that one. Perhaps turn it into more of a sales ad??? "...35% off on light blue tops..." Leave off words like, "sexy" "hot," and "see through," and save it for the site? Just a thought. http://www.thelist.fm/marketing-advertising.shtml TheList.FM
Some of those spankers will convert to sales and the the traffic will definately help with your search status and brand recognition. Those teens are your future customers Get'em diggin your site asap. Too many web markerters have a skewed view of the advertising world and only think about the here and now. The future is chock full of here and nows waiting to happen with massive sales potential. Start throwing some ad eggs in that basket now. Do some resaerch on your industry leaders campaigns in other media and develop those concepts for the web. Trashy and Victoria have different strategies, determine whats working for them and create a campaign based the best of both of them. For the ultimate campaign and tease(on the trashy side) have a live model in a video presentation actually change outfits based on the end-users selection(blurrout the privates during the switch, obviously). Something like that could create controvesy and buzz. or Make an ecard application where a woman could send their hubby or boyfriend a provocative card linking to your website. Most of all, be creative.
Yes, those teenagers are future customers, but for now many of them, along with the older guys, are using up his clicks to look at a sex fantasy. Ah, to be young, dumb and full of cum again.... If he is seeing his $ fly away due to excessive clicks, um, well.... By the way, what's the site???
Newspaper advertising with discount offer generally works well. May cost you several hundred. But it generally pays off from the sell made.
Create an ebay store and after you sold something invite them to you online store. Steal some ebay visitors Regards, Timmy Deleu
I'd start by taking your marketing into consideration in everything you do. Adding the weblink into your signature would be a good jump-off.
We own several sites in the lingerie market. What works best is article marketing and social bookmarking. The key with the articles is to broaden the subject a little. For example, I wrote an article about dating and then put the anchor text for one of our lingerie sites and got tons of visitors from it and some of them converted. The video idea is good too. Video is ALWAYS good. See if you can find some online if you can't creat them yourself. Videos = stickiness. Gregg