I use PPC and traffic from my other main site to promote. I do gained profits from PPC for my Ebay affiliate store. The stat in my sign is for some other campaign that I just start with for like a day..xD
You promote a BANS site just like you promote any other web site: 1. Social bookmarking sites like Stumbleup.com and del.icio.us. 2. I like to write Squidoo articles as well. Gather.com and Hubpages.com are your friends 3. Always add content to your site. I usually pay to have three to five articles on the topic written for me based on the most popular keywords for the niche. These will get indexed and drive traffic to the site 4. Find forums that are in your niche and post about your BANS store. Use signatures to point to your site 5. Post your site to directories related to your niche 6. Start a blog on a free blog service like Wordpress.com or Blogspot.com and reference your site. Backlinks are your friends in order to get good organic traffic. I prefer organic traffic to PPC cuz it's free 7. Start PPC campaigns to promote your site. Do this with caution until you learn what you're doing. You can easily spend a fortune if you set up your campaign incorrectly There's no trick to a BANS site. It's just another site. But you must add content to it if you want to increase its "stickyness" and engage your visitors. Oh, and be aware that different niches have varying levels of traffic. I have some niches that are quite successful and others that are slow to bring in traffic even though they're equally promoted. BANS stores are a long-term investment.