Howdy Folks, I have a friend who will be pressing an album in the near future and is looking for the best way to promote his presence on the web. I have suggested a few methods and am looking for some feed back He has some Web 2.0 properties that he is using to try and develop his fan base. I have suggested that he undertake the following 1. Try and get one of his videos to go viral 2. Submit a press release to all the free PR sites 3. A legit music video on you tube 4. SEO it up ( get listed for new music keywords in google) He is essentially the product I would be promoting, basically I am asking if anyone has attempted to do this type of marketing in todays age. any other suggestions would be appreciated thanks!
Well, you really don't want to just upload a video and hope for it to go viral as you say in #1. That's not marketing, that's throwing a rock at the wall hoping it will stick, of course you can cross you fingers and hope, but if you're a marketer, BE A MARKETER. If your friend is good, sure he could probably have a chance to go viral. But wouldn't you want to increase that chance to close to 100%? Promote that video and with more people who see it, the more chances they'll share it or put it on their website. Don't put up a video and hope for the best. But, everything else looks good, one way to go about promoting the video is try submitting a few press releases for his music video. Make an account on all the most popular social networks, like Twitter and Facebook. But you probably know that already.