I want to start or buy a few incentive sites. I have some unique ideas for rewards that, so far as I can tell, haven't been tried or offered yet. I am creating my advertising and marketing plan. Can anyone give me a little advice? Is there a guide somewhere about marketing incentive sites? If anyone runs an incentive site, so they find that marketing it to freebie hunters or to people who are already interested in the product is best? Do you think people searching for gadget X will convert well for an incentive site giving away the gadget or do I need to go for some other way of marketing. What I plan to do is an adwords campaign to test and see if it works, some popup ads to see if those work, buy some reviews on blogs et cetera. I'll also put blogs up that are associated with the site so that I can build a readership and get organic traffic. Any tips?