Hello, i am planing to promote my business with PPC advertising method. I was wondering is it smart to promote affiliate program through PPC? i mean people will just apply to my affiliate program and grab banners and start promoting. Do you think this is good return on investment or is it stupid because i will pay affiliates and PPC marketing (double). Or just to promote business? Thanks in advance.
Ye. Recruting Affiliates is great always when compared to advertise yourself via PPC. Thats why Affiliate term & Affiliate marketing is nowadays much popular... Onetime investment in recruiting affiliates is great......But it depends on your product & commission for affiliates... Just try any affiliate adnetworks also like www.CJ.com , www.affiliatebot.com etc....
you can start with a cheap investment on a cpa network and that way hundreds of affiliates will be abel to promote your business just phone the companies and you will get rates
If your business is new, you might want to invest some money to recruit affiliates to promote your product, once your product gain popularity and gravity, affiliates will automatically find you and start promoting your product for you. If you can get a super-affiliate to promote your product, then your business will definately skyrocket. But this all depends on how good your product and affiliate program are. Personally, I would recommend buying ads placements on popular affiliate networks like Clickbank...etc, where many affiliates frequent as oppose to promoting your affiliate program through PPC.
Promoting affiliate program through PPC is good idea. I think you will have good return on investment.
I have spent money on Google Advertising.. I didn't get much business from it at all. Best to laser target your keywords that you are bidding for.. like keywords 'Buy' 'Purchase' 'Order' then your product etc.. Once you have the affiliates promoting your program though, you should see some results for sure..