Hi All Assuming you wanted to take on a white label website, say a dating site or similar....which looks professional and your not just promoting a landing page with a link on, so basically the only thing standing between you and success is getting the PPC campaign right, how would you approach it to ensure you get a ROI..? Before I would just have chosen a few hundred keywords, started the campaign, tested a few ad variations and that would be it...Now I would look at conversions, keywords in more details....But what other things would you look at in order to run a successful affiliate website, where you make a % of a sale... Are there any special techniques which helps with affiliate marketing on PPC?? Thanks Rob