Twitter (Twitter) is going to launch its much-anticipated advertising platform on Tuesday, one day before its first-ever developers conference. The ad platform is called “Promoted Tweets†and will start rolling out Tuesday afternoon, beginning with promoted tweets within Twitter Search results. According to AdAge and The New York Times, the platform will allow businesses to insert themselves into the Twitter stream in order to rise above the noise. It will start with search results, but later on will enter both Twitter.com streams and third-party apps such as TweetDeck (TweetDeck) and Tweetie (tweetie) (acquired by Twitter last week). Only one ad will be displayed at a time. Full Story here http://mashable.com/2010/04/13/twitter-promoted-tweets/
I can see them showing sponsored tweets/ads on their search results pages, but if they start spamming the normal twitter stream with "paid tweets" that will be the beginning of their undoing IMO. Social Media platforms like twitter are supposed to be two way conversions between consumers and consumers or between companies and consumers. Once they introduce paid tweets like this, they are reverting to the old marketing paradigm of one way conversations... business to consumer... IMO this will be a bad thing for any site calling themselves a social network.
Every company needs revenue to survive and its the same for twitter. For now i think the ads will only show in search results. I hope it remains that way, because if they post ads everywhere they will be too intrusive and people might stop using twitter...
I'm surprised that they didn't think of a different revenue model like they said there were going to a year or two ago.
I understand their need for revenue, but I don't think this will do well in the end. I don't think the sponsored tweets are going to end up performing well enough for people to invest in them heavily. I could be wrong, but I just can't see a lot of people clicking on those ads and making it worth it.
I'm not convinced how well this sponsored tweet stuff will work for Twitter. Yes I guess they are trying to be innovative rather than just plastering the site with ads. The only thing is they are as far as I know limiting the number of paid for tweet ads per subject.
It will work in the beginning but will fall flat because the model of this type of advertising doesn't support a lot of selling. I just think its flawed but can't blame twitter for trying to come up with some way of making some revenue. Maybe they should try selling tokens for allowing more characters lol hehe.
I think it's far too early to say if this will work or not, has anyone seen a backend to the program?
This may help out http://socialmediab2b.com/2010/04/b2b-company-twitter-ads/ If you are here from Twitter - it will be great to hear your thoughts Steve
Looks like this is set to roll http://thenextweb.com/socialmedia/2...&utm_campaign=Feed:+TheNextWeb+(The+Next+Web)