I am a guy i cant stop making sites, looking for new niches and keywords, almost all day. Just an hour ago i found a new niche with very good keywords and already got some clicks. My Question: If your main way to make sales is via PPC...and you see you have, say, 3 products which do quite well....would you just spend all money on those three products...or keep the others products running also since you get sales with them too once in a while?
It depends on your costs. You should be running cost analysis to see if you are making money. If you are making mney then keep it running. For example with flat fee mls listings I know which keywords are sending the most business but there is only one item to sell - a flat fee mls listings. However with the lingerie store there are over 4000 items and I have to know for each item if ppc is making money for the lingerie store. The main thing is to be able to measure the advertising dollars along with the sales of each individual product.
You shouldn't concentrate on only few products. Test as many as possible and then leave the ones that bring you sales. More products - more sales
see... just select a few products and concentrate only on those products and get as many revenue as you can get and then you can move onto another product.,..
sem-consultant You should start only with ONE product, otherwise it's gonna be too much work. When that product start to bring sales, then do the next one. Don't try to do too many things at once.