In this report I present a list of projects copywriting, which you can use to make your own work, or to evaluate the copywriting. It is based on what works best among more than 1,200 projects copywriting they've done since 1978. It will lead to more meaningful answer your writing. Before writing: 1. Study well the company and product / service you sell to have all the information you need. 2. Research the market prospects to determine how to get more benefits, more spin-offs, and charges. Hint: Do not guess or assume, do the research. 3. Develop the main emotions that can be touched with your writing for this project, and how you do it. The strongest emotions are love, fear, greed, acceptance, survival, anger and health. 4. Think like your potential customer, and not as a marketing agent. 5. Develop the best offer (s) you can do. Your offer includes the price, terms, and guarantee premiums. At this point, you will know everything about the company and the product, target prospects, their objections, the main emotions that can be touched, and you've developed an incredible deal. General and the beginning of the copy: 6. Write at least 20 different titles before choosing the best. The title winner should include a lot of promise, the benefits you offer bold, a guarantee of specific values, enhancing credibility, and a special offer. The legendary John Caples and Claude Hopkins showed that an operator can pull 10 times the response of another owner ... no other changes in copywriting. 7. At the beginning of the copy must reapply the main benefit of the title, and develop and incorporate the secondary benefits from the perspective that most want the reader to grasp. Body copy: 8. Develop a perspective on the problem and pain points. Reinforce how these issues will remain or even worsen unless you take action, and how your product / service is the best solution. 9. The Copywriting should be in first person, as a conversation face to face. 10. Make an overview of the products they can buy, and try to overcome objections. 11. Get a mental perspective "image enjoying" the final result of the profits to buy. 12. Use testimonials, details, customer tests, studies, success stories and belongings to add reality and credibility. 13. Make sure it is easy to read. Use subtitles benefits perspective, sentences and short paragraphs. 14. If your copy looks bored, cut and review. 15. If the flow slows or stops at any point of the copy, fix it. 16. The Copywriting should be passionate, enthusiastic. 17. Create the urgency for an answer now. 18. Make a prospect and say what's going to lose by not responding now. 19. Make a prospect and say exactly what to do. 20. It ends with a call to action "Get it now." thanks