Program to see why customers are abandoning shopping carts

Discussion in 'General Business' started by bond007, Dec 9, 2007.

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  1. #1
    Hello everyone. I have an online website that is lately experiencing a very high bounce rate. People add a product and go to check out but a very high percentage of them are bouncing and abandoning their carts.
    I really need to figure out what the problem is. Is there any software out there that can survey people with a pop up about why they left the site?

    ps the site is.. r.i.z.e.m.o.b.i.l.e .COM (without the dots ...) maybe you can check it out and tell me why you think people may be leaving the checkout process?



    thank you for all your help.
     
    bond007, Dec 9, 2007 IP
  2. magda

    magda Notable Member

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    #2
    At what stage do people leave? I couldn't see a way of working out p&p charges without putting an item in the cart (though from my own experience I'd say people do tend to use the cart for that kind of info anyway)
     
    magda, Dec 9, 2007 IP
  3. bond007

    bond007 Peon

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    #3
    thanks, shipping is actually free and it says it on the product pages and home page.
     
    bond007, Dec 9, 2007 IP
  4. Cypherus

    Cypherus Peon

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    #4
    Cypherus, Dec 9, 2007 IP
  5. mat.g

    mat.g Guest

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    #5
    Your customer is more like to window shopping.. your online store very nice and professional look already.. maybe you needs more on promotion. :D
    __________________
    shopbegins.com
    sell products with your dotcom
     
    mat.g, Dec 9, 2007 IP
  6. ToorentmMan

    ToorentmMan Peon

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    #6
    try to give more info about the products including the total price, do nto let them click to buy it, and they see if they will still go to basket, if not then that is a windows shopping.
     
    ToorentmMan, Dec 9, 2007 IP
  7. Kngavl

    Kngavl Peon

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    #7
    Whats the big issue with people leaving shopping carts? Does it hurt the webmaster (other then them not buying anything)? Is there like a large pile of shopping carts lying around on the ground and people are having trouble getting around them?
     
    Kngavl, Dec 9, 2007 IP
  8. AstarothSolutions

    AstarothSolutions Peon

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    #8
    The issue is if you can understand why people are abandoning their carts you can take action to increase your conversion rate.

    It is difficult to capture the users in any reliable way to actually ask them why they are abandoning their carts as you obviously only really know its abandoned after it is too late. For a previous client we created an extra bit of programming that created a cookie when the first item was added to the cart and deleted the cookie on purchasing. When someone returned to the site we can then check to see if they have the cookie representing an abandoned cart and thus ask if they would mind asking a short questionnaire but this is reliant on people returning to the site (mid - low probability) and not deleting their cookies (for the majority of users this is very high probability)
     
    AstarothSolutions, Dec 11, 2007 IP