Yesterday I was asked at what price I thought someone's product should be placed. Three thoughts occured; 1. Place the price it at a level you think the market will respond. 2. Put yourself in the cautious eyes of your customer; how much would you be prepared to pay for it? 3. Michael Marks, the founder of Marks & Spencer once said "the nimble ninepence is faster than the slow shilling". Subsitute your country's currency accordingly! ; )