Product Price in The Ad

Well, look.
Even if clicks are really targeted, I would say that I need about 20 clicks to get a sale.
However, why should I pay, let's say $10 dollars for 20 clicks, if I can get them for $5. Do you get what I am saying?

I want to keep CPC low, while getting the same amount of traffic.

 

I've also noticed higher conversions when I put the price in my ad. Maybe it's because the customer is already expecting to pay when he/she clicks the ad.

Just make sure that the price matches the price on the landing page.
You want to avoid any false-advertising accusations.

 

Ok,ok. You convinced me. I'll try again to put the price in the ad and see how it goes.

BTW, I include the price in the ad description, not in the headline.

 

It is important to put it in the headline since a study has shown that most searchers will only look at the headline and the display URL and not even pay attention to the D1 and D2

 

200 impressions and 0 clicks with the price in the ad description...

I don't want to include it in the headline, because the results will be even worse according to above stats.

 

its going to be a faulty test then...

 

or try creating 2 text ads, one in the head one in the D1 and rotate evenly

 

I never put price in my ad,as u said,this will result in low CTR and high CPC.

 

getjimmy

It might be different for each product, but for my one, price in the ad definitely doesn't work.

 

I guess its all about testing and tweaking.And when you finally get the results for your work.Repeat the process and earn more.

 

Also pricing makes sure that only handful of buyers will click your ads.That way you get buyers who are serious and they come to your site after a lot of juggling between prices.When they see they can afford they come and make a purchase.

Am I right?

 

Hi all the logical thing to do is see where the ad is going to be first! That way you can check to see what your competitors are doing.

Then and only then can you make a decision on how or what to do with your price.

Example if no ads from the competition are displaying prices then your ad with a price in may work better! But what I will tell you is that the price in the Headline will normally increase cpc by affecting your quality score as prices are not relevant as a keyword.

Remember relevancy affects your quality score which affects your cpc. If you are getting untargeted traffic then you need to refine your keywords to target more effectively.

Hth

So I would include price only in the ad not heading. But as said above testing proves all.

 

Thanks. I'll do some more testing.

 

from my experience: just try it!
there are no rules about it - it may work on some niches and might not on others.
JUST TRY IT YOURSELF

good luck