The title says it all. What do you think, should I put price in my ads or not? I tried both ways, but still I can't figure out which way is better... Some people say if there is price in the ad, then traffic will be more targeted, but CTR goes down, which raises CPC, that's not good.... If you don't put the price, then probably you will get clicks from people who think there is something free available... I am confused
bl4ckmaN^, I've used priced based ads for travel destinations. They work. If you use a price in your ad make sure its clearly visible on the landing page.
This topic arises often, and I've always got the same response to it . . . Never stick to any specific rules or guidelines. Always test to see which option yields the best results. Every campaign is different, and something which might work in one campaign will not necessarily work in another.
Masterful That's strange. I noticed that I receive more sales, when I don't include the price in the ad...
I don't understand your point. Are you saying that putting the price in the ad will always work best? What I always do is test what's best for ROI. The only time I might make a point of ensuring that the price is in the ad is when the ads adjacent to mine include the price and my price is lowest. This is the only instance that I've encountered in which having the price in the ad actually increases CTR.
ot really depends and there is no absolute answer. I have used the price in the ad before and raised ROI considerably and lowered CTR and overall costs, but then I tested against a different text ad with no price in it, and I found a text ad variation that did better than my control copy and my price include. So just keep testing, you never know what will work
you must place a price if you are in competitive market and do not want to attract people who are not interested in lesser price.. this is a god way to decreasing costs
Masterful No, I am saying that I get higher conversion rate, when I don't include the price in the ad. sem-consultant That's a good point. So if I am in low-competitive market, then including the price is not really necessary ?
It's too complicated a question for a simple answer... For example: How competitive are your prices? If you're overcharging, it's probably unwise to advertise it (or is it??) What is the impact on your average order value? If you attract people with your cheapest price, will it make upselling harder? Does including the price attract the wrong type of visitor? Numbers certainly attract the eye. This can improve your clickthrough rate (unless the price is very uncompetitive). The only thing to do, as RobertPriolo suggested, is to see how much you pay for each conversion for each advert, and how many you get, and the average order value, to see which advert is more profitable...
I tested my ads many times, and so far I see that without including the price I get better results. Thanks for tips.
Your getting better CTR or better CR? worse CTR is expected but a high ROI sometimes results from including the price in the headline.
yeah but the theory is ROI will be higher if the price is in the headline. I totally agree you will get more clicks, but you will spend less by pre-qualifying, and make more per conversion.
robertpriolo I tried to put the price in the headline, but that kills all my clicks. I get lots of impressions and few clicks. I know, you will say, that visitors are more targeted, but Google raises CPC straight way, when I get, let's say, 1 click and 200 impressions. Mentioning price in the ad description is probably better, than in the headline.
how much is CPC being raised? If its a small amount say, 10% - 30% ROI may still be greater if CR remains the same or goes higher.
Let's say minimum bid is $0.05, when I include the price in the heading, CTR drops and CPC becomes about $0.08-0.10. It's not too much difference, but I get less clicks, with the same budget.
So what's costing you more, The untargeted clicks? or the extra cpc" I bet it's the untargeted clicks Test, test, test....