While being a vendor has it's perks, we go through similar trial and error as affiliates testing campaigns. Vendors must carefully think about the best way to present their offer/goods to their audience and affiliates, and reposition accordingly. Many often ask "I just wrote a book, what should I charge? What should I offer aff's?" This question is daunting, and really should be looked at from all variables included in your eco-system. Ask yourself honestly: * How much would I buy something like this for? * How much information/product/service am I really offering? * Should I set an up-sell/down-sell or exit script with a discount? * If I don't convert does the price need to go up or down? * If it doesn't convert should I add to it? Make more bonuses? Get a better ghost writer? There are sooo many variables to take into account that product positioning, price points and commission are hard to finalize! Case-in-point: When I launched project wealthy - price was set to $97, and once it was in the market for a while, I noticed it could/should be doing better so I re-arranged the flow of the pitch, dropped the price to $47 with an upgrade to $59. The product actually stopped converting all-together. Seems I underprized my own offer, people probably thought - "this looks like powerful stuff, why is it so cheap?!" I let this ride until late Nov. Next I decided to get SAS (exit chat script), and put the price back to $97, I figured if it's just going to sit there with the odd conversion, it might as well sit there at $97... So again Reposition, get rid of the upgrade, and offer a downsell to $72 when the person tries to leave, AND i force people to now go through an 'enrollment' to list build (risky as many won't even go past this front page now, unless they are sneaky)... Since the latest change, internal conversions have been great, despite my other products needing a price drop for Christmas, this one is now converting with it's original price point better than it ever has. Moral? RIDE YOUR PRODUCT LIFECYCLE: If you notice you are not converting, your affiliates are not converting, you NEED to change something! Having a price point over $50 is tough to convert, so having more to offer with great value must be apparent. On the flip side over delivering for a 'too good to be true' price point may kill your efforts too. Customer behavior and analytics are your strongest weapons as a vendor. As my old saying goes - you can sell dog poop if you package and position it right, alternatively you can have a hard time giving dirty gold away! Anyone else have odd stories or case studies of customer defection? Best of luck with biz today! NC.