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Offline Marketing Offline marketing of your web site is just as important as online marketing of your site. - Add your Web site URL (address) to all literature and publications (business cards, letter head, newsletters, and fax cover sheets). - Announce the launch of you site, as well as major changes to your site. - Add the Web site address to your main voice mail message. - When talking to the press, remember to mention your Web site address. - Add your web site address to all press releases. -Ask your friends and family to send your website address to their contacts. - Post ads at universities, grocery stores, and coffee shops and any other place that you think your target market might visit.