Hello all, I am currently working on the launch of a new product line for a client who is selling accessoires for smartphones. I do need your expert feedbacks guys. Current Situation - 2 lines made of 3 products ("STANDARD") and 5 products ("PRO") - The line to be launched (4 products) will be a new edit of the current "PRO", with higher pricing Problems - My client does not want to simply replace the "PRO" line because a large majority of his revenue is made on this one, and there's a high risk of loss - Though he is wondering about having too many refs on his website (risk of dilution on the % conversion) Solution considered - Keep all the refs but highlight the new products line while hiding the current one What are your feedbacks / reco / ideas ? Thanks in advance for your help !
a "ref" is a product? I'm no expert but I'd suggest keeping the one most popular product of the old pro products and introducing the new. Without knowing how dramatically "a new edit" changes the product it's hard to comment more. Look at the competition - caudabe? evutec? - and see what trends they seem to be following
Thanks for your feedback! Yes a "ref" is a product! Actually the new edit is quit similar to the current version, but quality is increased! Caudabe, Evutec and others have different strategies but I am interested in knowing some feedbacks from ecommerce marketers.