Product Launch Roles

Discussion in 'General Marketing' started by jmccarthy1948, Apr 8, 2008.

  1. #1
    Hello,
    Does anyone have any information / experience in figuring ou the various roles involved in a large IM product launch. There will be no physical product involved. I assume some roles are support, technology, product development, and JV and affiliate recruitment. What are some of the other roles that are needed?

    The second part of the question is; where do you find / rent such people, and what should I expect to pay (I will be doing the product development part).

    Thanks in advance for your advice,
    Jim
     
    jmccarthy1948, Apr 8, 2008 IP
  2. matt526

    matt526 Peon

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    #2
    The best product out there is Jeff Walker's Product Launch Formula. It's off the market right now, but get on his list (http://productlaunchformula.com/) he'll let you know when a new one will be available. You may do a search on the product to see if there are any re-sells? Hope that helps...
     
    matt526, Apr 10, 2008 IP