I've not tried it but have heard some pretty good reviews. I think it's core strategy is utilizing a big list but not too sure...
You need a list to use this well, if you are a small guy you are better of using the product launch formula specified by Mike filsaime in the butterfly marketing manuscript, that one costs just $67
just type on product launch formula blueprint on google it will show up... PLF is the best out there...
I was very interested until I found out how much it costs... $ 2 000 !!! For those interested - it launches tomorrow at 2p.m. US Eastern tine and will most likely be SOLD OUT within hours. for more info you could check out jeff's blog: http://www.productlaunchformula.com/2/blog/?p=25
Its a simple process guys: 1. create a good product 2. create a good sales letter 3. setup the affiliate program 4. contact other people in your niche so they mail your list, offer them at least 50% + upsells 5. provide them with the email ads, adwords ads, keyword lists for your niche so they don't have to do any work 6. Give them something to give away to their list such as an "exclusive interview" or "leaked chapter" 7. Set a launch date for 2 weeks from today 8. Have the affiliates email their list with your email ads which talk about how good your product is for 2 weeks 9. Make the product exclusive, say you're only selling 500-1000 copies and then taking down the order form
Couldn't have said it any better myself. Save yourself the time and the money of reading that and use TorchedSEO's list. It may not go into detail, but those are the exact steps you need for a successful launch.