I am a marketing major at San Diego State University and am writing a paper on group Influences, motivation, and brands relating to the golf ball product category. I want to emphasize that I am not just looking for an easy way to get my paper written. I am very interested in sports marketing and want to soak up as much valuable information as I can before I graduate. With this in mind, I was hoping someone could take a few minutes out of their busy day to answer some questions I had about the golf ball product category, and if not point me in the right direction to someone who could: •How do etic and emic elements of culture influence how a marketer would position golf balls in the USA market vs. a culture that is more collective (emphasizes groups over individuals) and higher in power distance (power in politics, organizations is distributed with more inequality). •Since golf balls are a public necessity needed to play…How does a marketer position the product and develop the marketing mix? •To what extent is the motivation to consume golf balls universal across all cultures and groups? •How do you create brand equity for the product? Any insight you can give me, no matter how general, is greatly appreciated. Thanks! Spencer
Hi Spencer, You might have better success asking in more academic or theoretical type of forums. This one is very much focused on internet marketing and ecommerce. Best of luck.