Hi guys, Im about to start my thesis proposal, and I have this idea but I don’t know if this has been done or not, or if there is a journal about this. So basically Im going to write about neuromarketing / product association. For example; Sierra Nevada Pale Ale (or any other small brand beer) is allowed to sell and distributed in the middle east, but cannot advertise and create / sponsored any related event. In this case if they cannot advertise, then how to penetrate middle eastern consumer? Then I was thinking how about if Sierra Nevada creating another product unrelated to beer, for example clothing or even another non-alcoholic beverage bearing the same logo, then advertise the product, sponsoring events, etc. In few years, will people who knows or heard about the clothing brand or non-alcoholic beverage will associate the brand with the main product which is the beer? And if the nonalcoholic beverage or the clothing line works, it would be even better. So, was wondering does anyone knows if it has been done, what is the bardn if yes, and if there’s a journal about this? Thanks
There are a few precedents you can lookup playboy lingerie is sold to teenage girls who have no prior knowledge of the playboy brand but establishes it as 'ok' thus validating porn and prostitution cyclists buy "team strip" from around the world promoting brands they've never heard of - and many take the time to find out what they are after buying
Hi sarah, Thank you for your reply, this is a good start, but can you give me example of the team strip as I cant find anything on google (maybe i wrote wrong keywords). Moreover, have you heard anything with the tobacco brand, because as far as I know of the policy for tobacco is getting strict in certain region such as EU. Thanks again
You're from Spain, right? Cycling is big there, I thought. Down here we have what we call "Mamils" which are Middle Aged Men In Lycra. I'm a cyclist so I can laugh at the nickname while despairing at the way people use it - there's a lot of anti cyclist sentiment down here. Anyway, you see these older guys (oh god, some of them will be younger than me, anyway) wearing kit from racing teams and lots of it is Spanish - promoting companies like Once. I thought Once was a lottery - what's with the disabled guy? As for tobacco, I pay no attention to it. Vile stuff
I live in Barcelona, but Im originally from Indonesia, thus I know nothing about cycling So far I think Playboy is a very good example, as I also notice in Indonesia there is Playboy apparel and merchandising not related to adult's entertainment, but I dont know if that official from Playboy though. Thanks again Sarah