Hi, I have a client, http://designerglass-kent.co.uk and they want to rank high for "Glass Splashbacks", I've done the on-page SEO, but they purchased lots of links from someone (noticed that after checking the backlinks for their website) and still their website doesn't rank anywhere in top 2 pages (it's on 6th page at the moment). I really don't know what to do next, did they get penitalized? Any tips appreciated.
Rand at SEOMOZ has a great chart of what a penalty looks like, how to tell if you're penalized, and so forth on this page: http://www.seomoz.org/blog/how-to-h...-and-an-example-from-the-field-of-real-estate I don't think they are penalized. My question is why do they want to rank #1 for that phrase? Do they really install glass splashbacks worldwide? My guess is that they don't, in which case you should try to get them ranked for the geographic locations they do serve: London, Kent, Surrey, Sussex, etc. My wife has a regionally based business, and rather than trying to rank her first for "disc jockey" I target things like "fargo disc jockey" and "DJ in Fargo". With G's changes in personalized search and different results based on the searchers geolocation, attempting to rank for a location specific term like "glass splashbacks" won't do them much good. Another key target is getting their business address in the local search results. Searching http://local.google.com for "glass splashbacks london" only gives me one result: Caterham Glass & Mirror (with 56 others not displayed). Ranking number one for a term that won't get them any sales is pretty pointless. If they want their website to convert to sales, they need to target their area of service.
just keep slowly building links Write articles about the topic and submit to some of the big article directories! May not be big PR links but they are links from authority sites.
Find someone that has IBP10 and have them run a Top 10 Competitor report on the home page for the Google location. This should tell you a lot about what is wrong with the "On-Page SEO".
Thanks for the tips guys, I totally forgot that I submitted this topic that's why I haven't replied earlier.
There are a few other subtle things such as adding keywords into your page urls and adding alt tags to your gallery images, changing "Gallery" to "splashback gallery," create a blog where they add images and text from recent work, create a Flickr account with images and links back. I also think the photos are of very low quality. If I were a consumer, I would want my vendor to have put more effort into providing a pleasing online experience. Might even draw some traffic from past customers as well. Developing regular, repeat traffic is very useful for SEO. Once someone lands on the page you want them to call so a #1 ranking is worth very little if they don't stick around. If a majority of the backlinks are from a single source, Google might have discounted them because that would clearly un-natural. If sitewide, there might be very little credit given. Check out what Google Webmaster Tools and Yahoo Site Explorer have to say about the site