Oftentimes people talk about keywords in different ways and for different purposes. Sometimes they want to have a specific keyword anchor text when you hardlink them, sometimes in a website sale thread they say "keywords revealed only after sale", then adwords ask for yet more keywords to choose, and finally adsense and ypn pays a set amount based on certain keywords. So, what's all this keyword talk? All this is kinda mixing up. So, I'm trying to make it a bit clearer for myself, and maybe for some other people that might be confused. So, I separated keywords into three categories. Cat 1) - publisher keywords This is from the perspective of a webmaster using adsense or YPN. From this perspective, a webmaster wants to spam his website with keywords that will produce the highest paying context ads, and thus earn the most money. So, let's say it is a finance website. The webmaster will want to spam his website with words such as "low mortgage", "refinance now", "fast loans" and so on. Cat 2) - advertiser keywords This if from a perspective of a webmaster using adwords or overture. From this perspective, a webmaster wants to chose the keywords that will target the population looking for "low mortgage", "refinance now", "fast loans". However, if the advertiser chooses those 3 keywords, he will pay $10 per click. So, an advertiser, such as a bank, will choose keywords that alot of people who look for ' "low mortgage", "refinance now", "fast loans" ' might type-in, but those keywords are less used by other advertisers. So, an advertiser might choose keywords such as "low mortage" (a common misspelling). Cat 3) - SEO keywords Here people use the same tactic as in publisher keywords, where they spam their site with highly searched-for keywords. One thing I don't understand is why some people want their anchor text to be as a keyword. For example, if your site is "professorgeorgetutors.com" why insist on anchor text "Finance Help" rather than just "Prof. G tutoring" ? Please enlighten me, I'm probably wrong on most of this
Google, and other search engines, use anchor text as a way of identifying a link target topic. Useful reading: http://en.wikipedia.org/wiki/Google_bomb http://en.wikipedia.org/wiki/Miserable_failure
That was an interesting read, thanks. So from what I understand, pertaining to the anchor text, it does not matter what the anchor text is, what matters is that it is the same everywhere.
Actually, for SEO purposes, your anchor text should include the keywords you're trying to optimize for. Sam