I'm about to launch a new, unique service... but I'm having trouble describing it (although it should be simple to explain). I've got my landing page here: http://www.marketing-ideas.org/PPC-Ad-Boosting-Service.php (I'm using multivariant split testing -- 20 different test sections on the page... so if you have your browser cookies turned off and notice many different elements upon a page refresh, now you know why.) Here's the problem: I'm able to take any Google Adwords' campaign and guarantee to double the clickthru rate in about 12 days. A nice problem to have, yes? But I'm having trouble pricing it... ... I'd like to get paid a small setup fee and let my clients "create their own Double or Nothing" price as my bonus. By allowing advertisers to "create their own price", I'm able to let the marketplace "bid" to get priority service. For example, a bonus "pledge" of $250 would get processed before a bonus "pledge" of $50. I'm also concerned about getting paid... would you recommend using an online escrow service (although to start out, I'm asking for payment via the "honor system")? Can you help me tweak this and make everyone happy? By the way: I'd like to thank you for helping me out in advance by detailing how you can double your own Google Adwords' campaign in about 12 days... Be inspired by the competition There's a little-known Google loophole that allows us to duplicate and search query and look for ads that "flip" -- ads that display differently each time the same exact search is performed. This tells us that this particular advertiser is exploiting Google's split testing service. By tracking which ad variant gets shown the most, we're letting Google tell us which ad variant is currently achieving the best clickthru rate. For example, if variation A is shown in 7 out of 10 exact duplicate searches in a row and variation B is shown 3 out of 10 times, we can assume variation A is the better performing ad. Be inspired -- brainstorm new ads Armed with this information, it's a cinch to tweak these ads and use them for your own promotion (without being accused of stealing) and significantly boost response to just about any promotion you're involved in... simply replace your competition's details with your details and you've got a great chance of submitting a top-performing pay per click ad. Turn details into benefits Once you brainstorm some new ad copy variations, I highly recommend adding some "zaz" to your ads... turning those ho-hum sentences into powerful oneliners that sell your product or service. And I find having swapping description line #1 with description line #2 has a lot of potential. Submit first round of test ads Finally (and this is crucial) you want to take full advantage of Google Adwords' split test offering... allowing you to submit up to 50 ad variants. Make sure to switch off the "Optimize" (default) setting and instead use the "Rotate" option. And I highly recommend turning off your ad delivery between 12:45 a.m. and 3:45 a.m. -- that's when the greatest amount of clickfraud occurs (and you don't want fraudulent clicks to skew results). It's crucial to only advertise on Google's Search Network -- unfortunately, having your ads show up on Google's "Content Network" doesn't give you an accurate way to properly track ads. Max out Google's limit of 50 Soon after submitting your ads (I recommend submitting between 20 to 25 to start) you're going to soon see the better-performing ads pull away from the crowd. Once you get 15 clicks per ad, you want to delete poorly-performing ads and replace 'em with slightly different variations (based on the better-performing ad variants). Ultimately, you want to have 50 ad variants (Google's maximum limit) running to ultimately find the best-performing ad variant. And once you see ads getting clicked more than 30 times, you're going to a big difference between the worst-performing ads and the best-performing ads -- guaranteeing you a doubling of response in about 12 days if you follow my system. What do you think... pretty nifty, eh? Yes, it's a LOT of work -- but isn't it worth it?
Maybe you can help me explain it better after watching this video tutorial on how to reverse engineer any Google search for your competition's best-performing ad variants: http://www.youtube.com/watch?v=-biLAN9vSQk
Cool. Time for bed... ... But before I retire tonight, can you help me clear up your original thought that I was merely doing A/B split testing. Obviously, after watching the video, it's much more than that. I appreciate your help in advance.
So any thoughts on how to improve response to my offering? Is the pricing clear? I'm looking for a setup fee plus a "Double or Nothing" bonus -- when I double your clickthru rate, you pay me a bonus (and you create the bonus amount)... ... And if I don't double response (it has happened once so far), I get no bonus payment. Is this clear in my copy?