I have been having problems with adwords, i dont really have any competition at all but i am getting up and down results. For example one of my keywords is getting a quality score of 4 one day and 7 the next with a CTR of 3.08% Been playing with bids etc but it seems after a few days or a week results start dropping again.
There is nothing to do with bids for quality score. Check the following 1. Check the relevancy of targeted keywords and your ads.E.g. Make sure ad text contains your keyword. If you are using 5 target keywords you can't get good quality score for few keywords. Make multiple ads and each one relevant to one keyword. 2. Check the relevancy between your keyword and landing page of your website if not optimize your website page for that keyword. Hope this is helpful...
Currently have my keywords repeated at least twice in my ads. And my landing pages also have the keywords repeated several times. Might need to play around with it abit more
You can get in an extra keyword in the display url as it doesn't have to be your landing page – ie yoursite.com/keyword. Also try getting in keywords in the title and description tags of the landing pages.