Problem with Adwords. Keywords bids keep changing

Discussion in 'Google AdWords' started by nikomoul, Jan 8, 2008.

  1. #1
    Hi all,
    I do not understand what is going on with my adwords campaign.
    Yesterday my stats were:
    35,000 impressions and 56 clicks.
    Today my stats FOR THE SAME CAMPAIGN (ADS, KEYWORDS, ETC):
    85 impressions and 1 click.

    What is going on???
    :confused:
     
    nikomoul, Jan 8, 2008 IP
  2. Masterful

    Masterful Well-Known Member

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    #2
    Yesterday's bad performance may have adversely impacted your quality score, which will have made your ad drop in position. Is your ad's position the same as it was yesterday?
     
    Masterful, Jan 8, 2008 IP
  3. bl4ckmaN^

    bl4ckmaN^ Well-Known Member

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    #3
    Strange...Maybe you've made some changes?
     
    bl4ckmaN^, Jan 8, 2008 IP
  4. nikomoul

    nikomoul Peon

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    #4
    HI,
    I am not sure where to find the quality score?
    The avg position yesterday was 2.4
    Today for the 1 click it was 6-7.
    I have 106 keywords and 9 ads all in 1 campaign.
    What am i doing wrong?
     
    nikomoul, Jan 8, 2008 IP
  5. CustardMite

    CustardMite Peon

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    #5
    Could be the content network...

    Your site can easily appear on a big site one day, and disappear the next. And it would fit in with the low clickthrough rate.
     
    CustardMite, Jan 9, 2008 IP
  6. Belinskiy

    Belinskiy Peon

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    #6
    I think the it could be two reasons for that:
    1. Google don't like your CTR, that's why you meet it's quality score
    2. The quantity of keywords is too big for one campaign and quality score is working above it.

    First steps are always most difficult, from a month you'll answer on such questions by yourself :), so keep trying.

    __________
    Wheels and Tires on TireGoal
     
    Belinskiy, Jan 9, 2008 IP
  7. CustardMite

    CustardMite Peon

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    #7
    Not sure that I understand what you mean. There's no problem with having a lot of keywords in your campaign, as long as they are organised into appropriate Adgroups.
     
    CustardMite, Jan 9, 2008 IP
  8. bl4ckmaN^

    bl4ckmaN^ Well-Known Member

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    #8
    "I am not sure where to find the quality score?"

    Click on "Customize Columns" in your keywords section and choose to show the quality score.
     
    bl4ckmaN^, Jan 9, 2008 IP