Problem with ads

Discussion in 'Google AdWords' started by Suppry, Sep 11, 2008.

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  1. #1
    I have moreless the same keywords in two different client accounts. Ads from the first campaign displays about 2 000 000 times a day and from the second campaign 50 000 a day. I have to increase numbers in the second campaign. Daily budgets and settings are the same, I have no idea what's gonig on:mad:
     
    Suppry, Sep 11, 2008 IP
  2. trishan

    trishan Peon

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    #2
    I would say your QS on the latter is lower than on the former.
     
    trishan, Sep 11, 2008 IP
  3. robertpriolo

    robertpriolo Peon

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    #3

    is that for content or for search?
     
    robertpriolo, Sep 11, 2008 IP
  4. Suppry

    Suppry Guest

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    #4
    Content, search is okay
     
    Suppry, Sep 12, 2008 IP
  5. Suppry

    Suppry Guest

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    #5
    It's not the problem, positions of the words are moreless the same
     
    Suppry, Sep 12, 2008 IP
  6. trishan

    trishan Peon

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    #6
    I was assumin you meant on the search network. I would think this is QS/Historical CTR issue. If Google can only choose one ad to display and bids are the same, it will pick the one with the better QS and historical CTR - in your case the one with the greater number of impressions. Robert?
     
    trishan, Sep 12, 2008 IP
  7. Gamernz

    Gamernz Active Member

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    #7
    When a search is carried out for the different key words, you could compare the results returned for a quick and dirty way to analyze how often they are used.
     
    Gamernz, Sep 12, 2008 IP
  8. robertpriolo

    robertpriolo Peon

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    #8
    for the content network only the 3 top spots get the most amount of exposure. If your 1st account is getting 2 million and you created a new account and duplicated it, then only 1 of them will get position 3 while the other gets position 4 or below.

    If you want both to have high exposure both bids will need to increase to take over both position 2 and 3

    also you can run a PPR report and compare the 2 campaigns to see which sites are bring in the most traffic compared to each other. You may find out that its just 1 site bringing in the volume....
     
    robertpriolo, Sep 13, 2008 IP